Marketing is not just about doing things right, it's about doing the right thing.
"One-third of the U.S. population is multicultural. And in 10 of the largest cities, the multicultural population is the majority. We create diverse marketing strategies that help businesses leverage their value proposition within an increasingly multicultural marketplace."
In addition to helping create logos, websites, signage, brochures and additional design representations that identify and differentiate a product or business, we create brand strategies that position companies to have a major edge in increasingly competitive spaces layered with plans and execution strategies that get brands in front of the right people, often untapped market segments.
What We Deliver...
Inclusive Marketing Strategy + Plan
Marketing Plans Tied to Revenue Goals
Annual Roadmap with Seasonal Strategy
Target Audience Development and Outreach Strategy
“I have worked with Encounter on numerous projects to fulfill my company’s complex marketing needs.
I can absolutely say that Sandra and her team offer premium services. I am continuously impressed by the knowledge that she brings to the table and her dedication to staying on top of the latest in the field.
They continue to deliver impressive results over the course of our working relationship, therefore, have my highest recommendation.”
eCommerce Entrepreneur, Rue107
Floral Designer, La Fleur Jean-Baptiste
Inclusive Marketing Design and Communications
Whether you're part of an emerging or established company, we create a tailored strategic approach that authentically resonates with your brand.
Our full suite of Inclusive Marketing Design and Communications services includes:
Inclusive Language Audits
Print & Digital Material Design
Diversity, Equity & Inclusion Reports
Digital & Digital Assets
Sizzle Video Reels
Diverse Promotional Items and Giveaway Suppliers
We are a full-service firm and can help you with all of your marketing communications needs.
Sales & Marketing Materials
Develop materials to support Sales and Marketing strategies. We can produce sales enablement material and collateral including one-sheets, brochures, booklets, sizzle videos, email copy, and white papers.
Marketing & Brand Consulting
Fast-growing businesses are not always prepared for the expense of a full-time Marketing or Branding officer. We offer experience, the versatility of thought, and the strategic know-how to come into your organization and consult for as long as you need.
Modern Web Design
Your website is the digital front door to your business. We will help you create a newly redeisgned website to better showcase your work, while encouraging engagement, interaction and coversion to clients.
We Can Plan
Your Next Event
Full-service event planning and project management for brands launching, promoting a product or service, building awareness, or celebrating a cause. We can also recommend the best vendors, creative ideas, and take care of as much or little of the details to relieve the stress of planning.
We are trained and experienced to drive project success. From project ideation to execution and completion, our dedicated project managers will work with your business to ensure that the job is completed on time and within budget.
Professional Development Workshops
Our facilitated learning sessions opens teams up to new possibilities, strategies, knowledge and skill areas. It also benefits employee retention and recruitment efforts since it helps cultivate and preserve the best talent while attracting other top talents.
Personal Branding & Thought Leadership
Let's Encounter Your PERSONAL BRAND Potential!
It is now important to market yourself and your career as a brand.
We specialize in helping individuals build and elevate their personal brands to gain individual success by self-packaging.
Every business needs marketing and you are in the business of you!
We support individuals who may not know where to begin or who may lack the bandwidth to do it for themselves.
Plan, Position, Get Noticed
The Encounter Your Potential Personal Branding Experience
Includes developing a Brand Elevation Strategy, Creating Branded Assets, Branded Material, Scheduling A Personal Brand Photoshoot and Boosting your Digital Presence.
PART 1: Brand Identity
PART 2: Brand Material
PART 3: Brand Strategy
In less than 4 months of working together, we deliver all the essentials for showcasing your leadership abilities, expertise, and accomplishments necessary for positioning yourself in a world where "First Impressions are many times your digital impression.”
"Encounter Your Potential gave me the push I needed to create my own brand presence.
I’m old-fashioned and not so tech-savvy, but the firm took me under their wings by taking care of the things that I had trouble doing on my own.
In addition, Encounter provided me with the connections to bring my brand to the forefront."
Founder & CEO, PairGap
Founder & CEO, UrbanLeisure