Power Your Leadership Potential - Developing Your Voice and Influence
- VA Justine Grace Castillo
- Oct 23
- 3 min read
Updated: Oct 29
In today's fast-paced, global professional landscape, success is no longer just about your technical skills. It's about how effectively you can articulate your ideas, impact decisions, and build strategic alliances. This is the essence of developing your Voice and Influence.
Your ability to lead, drive change, and advance your career relies on mastering these two fundamental pillars.

Why Your Voice and Influence Matter Now
The concept of "Employee Voice" has shifted from a soft skill to a universal principle for successful organizations. Recent research consistently shows a strong link between a robust employee voice, trust, and overall organizational performance.
For you personally, strengthening your voice and influence is the path to:
Amplifying Your Impact: Ensuring your contributions are seen and valued.
Driving Organizational Change: Impacting broader decisions and shaping outcomes.
Supporting Your Career Growth: Positioning yourself for new opportunities and greater responsibility.
The Two Pillars of Influence
What exactly do "voice" and "influence" mean in a professional setting? They are distinct but interdependent:
Voice: This is the ability to articulate your ideas clearly, confidently, and authentically. It is about being heard.
Influence: This is the capacity to impact decisions, inspire action, and shape outcomes—even without formal authority. It is about creating impact.
4 Actionable Strategies to Develop Your Power
To develop your professional voice and influence, focus on these four core areas from our Developing Your Voice and Influence framework:
1. Master Effective Communication Strategies
Being influential isn't about being the loudest; it's about being the clearest.
Clarity & Conciseness: Remember that "less is often more". Get to the point quickly and ensure your main message is unmistakable.
Active Listening: The foundation of being heard is hearing others. Truly listening helps you understand the audience's perspective and build a message that resonates.
Adapt Your Message: Always tailor your communication style to your audience—whether you’re speaking to senior leadership, a cross-functional team, or an Employee Resource Group (ERG).
2. Hone Your Assertive Self-Advocacy
Self-advocacy is the key to ensuring your work gets the recognition it deserves. This means confidently articulating your ideas and needs without being aggressive.
Frame Your Contributions: Connect your work—including leadership roles in internal initiatives like ERGs—to broader organizational goals and impact. Don't just list tasks; explain the value.
Proactively Seek Feedback: Don't wait for your annual review. Proactively ask for feedback on your communication style and influence, and demonstrate that you act on it.
3. Build a Strategic Network
Networking is often misunderstood. It's not a transactional hunt for your next job; it's a long-term investment in your influence.
Identify Strategic Connections: Map out the key stakeholders—leaders, peers, and cross-functional partners—who can support your goals and whom you can support in return.
Focus on Authentic Relationships: Build genuine connections based on mutual value, not just transactional interactions. This is how you build alliances that lead to greater influence.
Think Globally: Leverage internal directories and virtual coffee chats to build relationships across different regions and time zones.
4. Authentically Boost Your Visibility
Visibility ensures that your expertise and contributions are seen by the right people.
Look Beyond Your Day Job: Contributing in areas outside of your core responsibilities, such as joining an important committee, leading a project, or presenting internally, can significantly raise your profile.
Present Solutions, Not Just Problems: When you speak up, focus on providing a thoughtful perspective or a clear path forward. This positions you as an expert and a problem-solver.
Ready to Encounter Your Potential?
Influence and networking are ongoing journeys, not destinations. They require a continuous, conscious effort.
At Encounter Your Potential (EYP), we specialize in translating these powerful strategies into actionable steps that create real, measurable growth. Our learning experiences, facilitated by experts like Sandra Garcia Green , are designed to help you and your teams develop the voice, influence, and strategic networks needed to drive organizational performance and accelerate career growth.
If you are serious about developing your team's leadership potential, contact us today to learn how our tailored training, learning, and development services can help your organization succeed.


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