• Sandra Garcia

Tools to Help You use Video for Effective Marketing



Using videos to market your business online is trending. We know that people are clicking more on videos on social media and subscribing to video channels. Many business owners are looking to figure out to better leverage tactics like email marketing and video content for their websites and social channels.


Creating GREAT content and video content in particular does not have to be too complicated. You can use many online tools to film and edit videos that look incredible and are perfect for using as a part of email marketing tactics. Here are our six tools to consider using for video creation and socialization.



1. Promo Video Maker


Promo advertises that it helps you make videos in minutes. It helps you make appealing videos that will help drive traffic to your business. It has a free trial available to create five free videos to show off your brand. Promo comes with templates to use, both video and simple text so you can personalize your videos as much as you like. You can also add your logo to the videos for added personalization.


2. Vimeo


Vimeo video creator is part of the Vimeo video hosting site. It is one of the largest video hosting sites in the world. They have a repertoire of video sharing tools and live streaming options too.


3. Biteable


Biteable is our third option for a video creator. You can choose from thousands of videos and images to help create your video. They offer studio-quality animation, images and effects. Plus they have a lifetime free plan which is excellent news for small businesses. The catch is that you cannot add your own logo on the free version, but that comes with the Biteable logo watermark. There are also paid plans that offer more and are pretty affordable.


4. Video Watermark


This is an excellent watermark tool for watermarking your videos. If your video creator tool does not come with a water marker just get video watermark for a one-off payment. It works quickly and with no fuss. It also comes with Visual Watermark, which is a watermarking tool for images.


Don’t get left behind from the video marketing trend just because you don’t understand how to make great videos or worry you don’t have a big enough budget to utilize them. Take an hour out of your schedule and play around with some video tools. We guarantee you will feel far more confident and ready to take on this trend by the end of your experience. As long as you don’t invest too much time trying to make the perfect video. Try and work out a short video about your service or product and see what you come up with. In the same way perhaps film your pet or something you do day to day and try and make it look as appealing and professional as possible.


It is up to you what you create, but trust us, creating great videos is bound to help your business.


5. Canva


Canva is a graphic design platform which can be used to create content for your social, web, and event needs. In Canva, you can create videos, design presentations, flyers, documents, resumes and more. The platform even offers templates if you’re stuck on a design or creativity. If you need more access to tools and want to add on a team, you can upgrade your free account to Canva Pro. With Canva Pro you can gain access to more cloud storage, templates, stock photos and videos, and even schedule social media content.


6. YouTube


YouTube is an online video platform. YouTube allows you to target your video to a particular audience and helps to promote views by allowing you to post status updates on your feed and go live on your channel.With over 500 videos uploaded per minute, YouTube is the top second search platform used by consumers. As a Google product, once your content is uploaded to YouTube it's streamlined to the Google search engine.


7. Google Meet


Google Meet is a video-communication platform created by Google. However, on top of being a great web chatting service, Google Meet is a great way to record video content. Just join a meeting, hit the record button and begin talking. Once you end the meeting, the video can be saved and you can upload it to your YouTube channel or edit it to be used for other marketing purposes.


Are you using any of these tools for video creation? Tell us about your experience in the comment section below.